Website Audit |
Digital audits are often misunderstood but can be extremely beneficial for the success of your website and your business. Many people are not sure what to expect when they hear the term, although it is a common offering among digital consulting services. We offer website audits to our customers as a part of a consulting package or as a stand-alone service. Learning as much information about an audit before you have one done so that you can be prepared for the possible outcomes and the work that could be involved for you after an audit is completed. |
What is an Audit?
A digital marketing website audit is a report that is put together and designed to help your business understand your online presence and meet your sales goals. This report will go beyond the reports that you can view for yourself on your website. We create an extremely detailed and very personalized report based on your industry, your business history and the goals you have for your business. We will also take a look at your digital portfolio to come up with even deeper insights as far as what has worked in the past and what is no longer working now.
What is Audited?
Some key components of your website will be included in this audit. We will analyze your digital portfolio, do a website call report to provide feedback on technical problems, provide you with a brief competitive analysis, breakdown each of your channels, make recommendations based on your current strategy, assist you in creating a timeline for your future goals, identify key performance indicators, assess your digital accessibility and your internal communication tools.
How to Choose an Auditor
Choosing the right business to audit your online presence can make a big difference when it comes to the outcome of your audit. Our team members have in house experience in finance, marketing and management. In addition, our consultants have experience working in a number of different industries and have helped them to successfully build up their online presence and increase their sales. We have worked with manufacturers, healthcare, real estate, non-profits and other types of companies.
Preparing for an Audit
In order to be best prepared for your audit, there are some things you can do to be ready. Set expectations for your report. Make sure that you gather any old marketing reports that you may have. Work with your IT department to make sure that the auditor will have no problem accessing different parts of your website. Make sure that everyone knows what their roles are and that your auditor knows what everyone’s role is. Get ready to collaborate and make sure that everyone on your sales and marketing team is on board.