Pay Per Click |
DMac Digital offers consulting services in several different online sales and marketing areas. One of the ways that we help our customers make money through advertising is through our Pay Per Click service. We can help provide you with education, analysis and training based on this process. Learning how to make Pay Per Click work for you can lead you to automation, which is where you want to be if your main source of leads and sales is though the internet. |
What is Pay Per Click?
Pay Per Click is a mode of marketing on the internet where certain advertisers pay every time one of their links is clicked. It is kind of like buying visits to your website rather than generating them organically. Utilizing pay per click through a search engine’s links is a great way to get your web page in front of people who might be interested in what your brand has to offer. Although simple, there is a lot that goes on in building a good pay per click ad campaign that makes people want to click on your links. You can end up getting reduced fees on your clicks if you generate enough traffic, so it is definitely worth it to have someone who knows the ins and outs on your side.
Google Ads
Google Ads is the most popular way of running a pay per click ad campaign. This platform allows businesses to make ads that can appear in Google’s search engine and across other google applications. They use the pay per click model, where you pay for each time a person clicks on your advertisement. Whenever a search based on your keyword is started, google finds ads that match those keywords and put that information in front of the user.
Keywords
Finding out what keywords are most likely to serve your brand in a positive way is well worth the extensive research process. Keywords can be established through an audit or evaluated by an experienced DMac consultant so that you can create successful pay per click campaigns. Your keywords should be relevant to the products, services and culture that your business is a part of. You have to research the popular searched terms that have to do with your niche, but also the less common terms so that you have a more competitive edge in the market.
Campaigns
Managing your ad campaigns is important to keeping your web page up to date with current trends and keywords. You can add keywords to your campaign and remove keywords that are not successful. You can improve your number of clicks by splitting your ad groups and creating different campaigns for different keywords. Our experts can help you to continuously evaluate and create more effective campaigns.